Objective:
To obtain a management position in marketing and communications
Summary of Key Professional Responsibilities:
· Strategic Planning
· Budget Management
· Senior Account Oversight
· Organizational Leadership
· Profitability Improvement
· Partner Alliances
· Public Relations, Marketing, Internet Marketing
· Best Practices & Benchmarking
Professional Experience:
2005-2007 JDG Communications, Inc. Falls Church, VA
Senior Account Manager for GSA Marketing & Communications Contract
Provided Schedule 541 Advertising & Integrated Marketing
Services (AIMS) while managing 34 subcontracts for GSA's internal
business portfolio's ranging from $300.00 to $1 Million.
Within an established GSA brand identity, provided account management
services, media; advertising, promotional, and marketing outreach
materials to support the newly reorganized GSA's FAS
Implemented $3.4M in government print and online advertising, including
the Pacific Rim,national and international DOD target audiences
Developed new brand messaging, and podcasting technology for GSA Global
Supply, and for JDG as a new MarCom Service
2005 Dewberry, LLC. Baltimore, MD
DHS/FEMA Contracted Hurricane Recovery Project Manager in MI & LA
Provided federal oversight of debris operations in Southwestern LA
Parishes (Calcasieu, Cameron, Iberia,Jefferson Davis, Lafayette, and
Vermilion) across 35 debris sites, and acted as a liaison between city
governments executives working closely with state and local emergency
managers, law enforcement personnel, firefighters and other first
responders. For example, by December, I had contributed to supporting
217,855 cubic yards of debris management removal from Cameron Parish,
or 43.6 percent of the 500,000 CY of debris estimated in the parish by
FEMA, the State of Louisiana and the USACE.
Duties included community outreach and oversight of City Public
Assistance applicants, U.S. Army Corps of Engineers (USACE), disaster
recovery sub-contractors, and debris monitoring, research and reporting
of fraudulent or ineligible debris recovery
Implemented disaster recovery documentation processes at MI JFO
operations center as part of the Federal Multi-agency Coordination
System in speeding the tracking and reporting processes to ensure that
JFO staff members shared information across incident reports and
associated resource allocation. Thereby providing enhanced strategic
coordination of numerous incident management activities from
pre-disaster, disaster declaration to GSA funding of services.
2004 - 2005 The Media Network, Inc. Silver Spring, MD
Senior Account Executive: Internet & Communication Outreach Manager
Manager for a Hispanic woman owned public relations, advertising, and
social marketing agency. Managed FDA Marketing and communications health contract.
Worked in collaboration with the National Institutes of Health, Department of Health and
Human Service agencies, and FDA to educate and disseminate science-based
information on the
latest guidance regarding menopause hormone therapies and worked
closely with women's health organizations, community-based
organizations, and other experts to get the information out to
women and health-care providers to provide women's health information
as a social education campaign.
Managed four media pitch staff, implemented English and Spanish radio
and press and advertising resulting in $206,616 earned media, 30,653
minutes of broadcast time, and a 45-minute television interview for a
Hispanic FDA spokesperson on La Buena TV, CA.
Obtained Hispanic media placements: Prevention en Espanol, Washington
Hispanic, El Tiempo Latino, Siempre, Univision Radio, PAX Catholic
Radio (Radio Paz), La Mega, Radio Paraiso, (WIRP, Miami) Radio America,
(WACA, Washington, DC) Radio Caracol, (WSUA, Miami) Radio Mexico,
(KWRN, Los Angeles) and La Poderosa (WWFE,Miami), Created a menopause
FDA partners website providing state level community education
outreach tools online to 43 FDA public affairs specialists, state
women health coordinators, and 88 FDA community partners which received
18,000 unique hits in three months.
Created eleven national e-mail campaigns resulting in as much as a 69%
open rate, Created two national Yahoo.com banner advertising campaigns:
one campaign targeted 6.4 Million women 40-59 years old and one
campaign targeted Hispanic youth 18-20 years old.
Co-wrote eight awarded proposals *EPA, DOE, 2005 Solar Decathlon, NIA,
University of Puerto Rico, American Chemical Association, and Columbia
Lighthouse for the Blind.
2003 - 2004- Classic Productions, Inc., Rockville, MD
Director Internet Marketing and Communications
Developed and managed all strategic aspects of public relations, marketing, advertising,
and community outreach and support Interior Design Trade Shows. Planned and
produced six North East regional interior design trade shows between New York and
Virginia in three months, as well as managed all advertising and PR. Developed
partnerships with national, regional, and local homeless organizations and the
Association of Interior Designers to benefit low-income families: Habitat for Humanity,
Safe Harbor, Community for Creative Non-Violence's, Home Stretch, Middlesex Interfaith
Partners with the Homeless.Responsible for developing and marketing the company
tradeshow events and its website.
Highlights
-donated more than $30,000 of inkind support to homeless organizations --Website traffic
grew 4,700% in six months,
-64% e-mail open rates,
-sales grew 519% over 2003,
-e-mail subscribers increased 1,600% in six months, a
-trade show vendor base grew 1,000% over 2002.
-Developed and purchased $250,000 in media buys in the Washington DC metro area
including newspapers, radio, and magazines.
2001 - 2003 Experience Works, Inc. Arlington, VA
Project Manager-E-commerce Marketing and Outreach
Managed a nonprofit e-commerce website, three Federal grants (U.S.D.A.,
D.O.L.,S.B.A.), garnered $171,600 in additional program support from
partnerships.
Co-wrote a U.S.D.A. Proposal resulting in $100,000 additional
funding,Managed community outreach in targeted rural counties across
the nation with populations of 10,000 and 5,000 or less by targeting
seniors 55 or older.
Expanded sales inventory to $15 Million dollars, and increased sales
4,000%,
Obtained 700 media placements in less than 12 months, Advertising
campaigns included: DC Washington Metro Transit Authority (WMATA),
Smithsonian Magazine,Elle Décor, Ladies Home Journal.
2000 - 2001 Earle Palmer Brown Bethesda, MD
PR Advertising Agency Account Director
National campaign director for $15M Department of Treasury account.
Managed an integrated public education, public relations and
advertising targeting unbanked, elderly, disabled and Federal check
recipients for Direct Deposit campaign.
Managed four internal staff, 20 field staff, four subcontractors,
oversaw the outreach and payment of $97,000 for services rendered by 89
national fee-for-service nonprofit organizations, and performed
community outreach to educate target populations about EFT and direct
deposit checking.
Launched a national outdoor advertising campaign, and saved the client
$35,000.
1999-2000 Vanguard Communications, Washington, D.C.
PR Advertising Agency Account Executive for Social Marketing Campaigns
MD Community Education Outreach Campaign for Future
Harvest’s-Chesapeake Alliance for Sustainable Agriculture: Performed
direct mail, media, and e-mail campaigns targeting and educating
Maryland farmers to plant streamside buffers to reduce erosion and
runoff through the Conservation Reserve Enhancement Program (CREP).
-Negotiated partnership with Southern States Co-operative resulting in
$35,000 support.
Children's Mental Health Service (CMHS) Campaign, created national
public education awareness campaigns, materials and an Internet based
survey for 40 Children's Mental Health grant sites, and 500
organizations and businesses.
Earth Day 2000: 100 television placements in top 200 DMA broadcast
markets to educate about Earth Day. · Created and deployed an Internet
based Sustainable Agriculture Survey to 500 agriculturalists,
non-profits, and universities.
1999 Environmental Communication Associate, EPA ENERGY STAR-ICF Kaiser
Washington, DC
1998 Corporate Public Relations Specialist, Pragma Systems, Inc.
Fairfax, VA
1995-1997 Corporate Communication Analyst, NCI Information Systems,
Inc. McLean, VA
1991-1995 Aerospace & Engineering Public Relations Intern, C.A.S.T.
WSU, Ogden, UT
Education
2007 Homeland Security Exercise and Evaluation Program (HSEEP) Training
Certificate
2007 Homeland Security-HSEEP Train-the-Trainer Training Course
Certificate
2007 FEMA IS-00120 - An Orientation to Community Disaster Exercises
2006 GSA Training Courses-Advertising and Integrated Marketing
Solutions, New Travel Services Solution and You, What's New with GSA
Smart Pay.
2006 FEMA Disaster Public Assistance Operations, and Debris Operations I
certificates of training
1997 M.A. Public Communication, American University School of
Communication, Washington, D.C., Major: Public Communications, GPA 3.65
1995 B.A., Public Relations, Weber State University, Ogden, UT, Major:
Public Relations, Dual Minors: French/Art, Major GPA: 3.62, Outstanding
Graduate Award.
C.C.A.F., 31 Semester Hours in Electronics, Maxwell AFB
Military Service
1977-1980 United States Air Force. Electronics Technician,
490L Electronic Telecommunication Switching Systems. Previous Top Secret
Security Clearance
Websites:
To obtain a management position in marketing and communications
Summary of Key Professional Responsibilities:
· Strategic Planning
· Budget Management
· Senior Account Oversight
· Organizational Leadership
· Profitability Improvement
· Partner Alliances
· Public Relations, Marketing, Internet Marketing
· Best Practices & Benchmarking
Professional Experience:
2005-2007 JDG Communications, Inc. Falls Church, VA
Senior Account Manager for GSA Marketing & Communications Contract
Provided Schedule 541 Advertising & Integrated Marketing
Services (AIMS) while managing 34 subcontracts for GSA's internal
business portfolio's ranging from $300.00 to $1 Million.
Within an established GSA brand identity, provided account management
services, media; advertising, promotional, and marketing outreach
materials to support the newly reorganized GSA's FAS
Implemented $3.4M in government print and online advertising, including
the Pacific Rim,national and international DOD target audiences
Developed new brand messaging, and podcasting technology for GSA Global
Supply, and for JDG as a new MarCom Service
2005 Dewberry, LLC. Baltimore, MD
DHS/FEMA Contracted Hurricane Recovery Project Manager in MI & LA
Provided federal oversight of debris operations in Southwestern LA
Parishes (Calcasieu, Cameron, Iberia,Jefferson Davis, Lafayette, and
Vermilion) across 35 debris sites, and acted as a liaison between city
governments executives working closely with state and local emergency
managers, law enforcement personnel, firefighters and other first
responders. For example, by December, I had contributed to supporting
217,855 cubic yards of debris management removal from Cameron Parish,
or 43.6 percent of the 500,000 CY of debris estimated in the parish by
FEMA, the State of Louisiana and the USACE.
Duties included community outreach and oversight of City Public
Assistance applicants, U.S. Army Corps of Engineers (USACE), disaster
recovery sub-contractors, and debris monitoring, research and reporting
of fraudulent or ineligible debris recovery
Implemented disaster recovery documentation processes at MI JFO
operations center as part of the Federal Multi-agency Coordination
System in speeding the tracking and reporting processes to ensure that
JFO staff members shared information across incident reports and
associated resource allocation. Thereby providing enhanced strategic
coordination of numerous incident management activities from
pre-disaster, disaster declaration to GSA funding of services.
2004 - 2005 The Media Network, Inc. Silver Spring, MD
Senior Account Executive: Internet & Communication Outreach Manager
Manager for a Hispanic woman owned public relations, advertising, and
social marketing agency. Managed FDA Marketing and communications health contract.
Worked in collaboration with the National Institutes of Health, Department of Health and
Human Service agencies, and FDA to educate and disseminate science-based
information on the
latest guidance regarding menopause hormone therapies and worked
closely with women's health organizations, community-based
organizations, and other experts to get the information out to
women and health-care providers to provide women's health information
as a social education campaign.
Managed four media pitch staff, implemented English and Spanish radio
and press and advertising resulting in $206,616 earned media, 30,653
minutes of broadcast time, and a 45-minute television interview for a
Hispanic FDA spokesperson on La Buena TV, CA.
Obtained Hispanic media placements: Prevention en Espanol, Washington
Hispanic, El Tiempo Latino, Siempre, Univision Radio, PAX Catholic
Radio (Radio Paz), La Mega, Radio Paraiso, (WIRP, Miami) Radio America,
(WACA, Washington, DC) Radio Caracol, (WSUA, Miami) Radio Mexico,
(KWRN, Los Angeles) and La Poderosa (WWFE,Miami), Created a menopause
FDA partners website providing state level community education
outreach tools online to 43 FDA public affairs specialists, state
women health coordinators, and 88 FDA community partners which received
18,000 unique hits in three months.
Created eleven national e-mail campaigns resulting in as much as a 69%
open rate, Created two national Yahoo.com banner advertising campaigns:
one campaign targeted 6.4 Million women 40-59 years old and one
campaign targeted Hispanic youth 18-20 years old.
Co-wrote eight awarded proposals *EPA, DOE, 2005 Solar Decathlon, NIA,
University of Puerto Rico, American Chemical Association, and Columbia
Lighthouse for the Blind.
2003 - 2004- Classic Productions, Inc., Rockville, MD
Director Internet Marketing and Communications
Developed and managed all strategic aspects of public relations, marketing, advertising,
and community outreach and support Interior Design Trade Shows. Planned and
produced six North East regional interior design trade shows between New York and
Virginia in three months, as well as managed all advertising and PR. Developed
partnerships with national, regional, and local homeless organizations and the
Association of Interior Designers to benefit low-income families: Habitat for Humanity,
Safe Harbor, Community for Creative Non-Violence's, Home Stretch, Middlesex Interfaith
Partners with the Homeless.Responsible for developing and marketing the company
tradeshow events and its website.
Highlights
-donated more than $30,000 of inkind support to homeless organizations --Website traffic
grew 4,700% in six months,
-64% e-mail open rates,
-sales grew 519% over 2003,
-e-mail subscribers increased 1,600% in six months, a
-trade show vendor base grew 1,000% over 2002.
-Developed and purchased $250,000 in media buys in the Washington DC metro area
including newspapers, radio, and magazines.
2001 - 2003 Experience Works, Inc. Arlington, VA
Project Manager-E-commerce Marketing and Outreach
Managed a nonprofit e-commerce website, three Federal grants (U.S.D.A.,
D.O.L.,S.B.A.), garnered $171,600 in additional program support from
partnerships.
Co-wrote a U.S.D.A. Proposal resulting in $100,000 additional
funding,Managed community outreach in targeted rural counties across
the nation with populations of 10,000 and 5,000 or less by targeting
seniors 55 or older.
Expanded sales inventory to $15 Million dollars, and increased sales
4,000%,
Obtained 700 media placements in less than 12 months, Advertising
campaigns included: DC Washington Metro Transit Authority (WMATA),
Smithsonian Magazine,Elle Décor, Ladies Home Journal.
2000 - 2001 Earle Palmer Brown Bethesda, MD
PR Advertising Agency Account Director
National campaign director for $15M Department of Treasury account.
Managed an integrated public education, public relations and
advertising targeting unbanked, elderly, disabled and Federal check
recipients for Direct Deposit campaign.
Managed four internal staff, 20 field staff, four subcontractors,
oversaw the outreach and payment of $97,000 for services rendered by 89
national fee-for-service nonprofit organizations, and performed
community outreach to educate target populations about EFT and direct
deposit checking.
Launched a national outdoor advertising campaign, and saved the client
$35,000.
1999-2000 Vanguard Communications, Washington, D.C.
PR Advertising Agency Account Executive for Social Marketing Campaigns
MD Community Education Outreach Campaign for Future
Harvest’s-Chesapeake Alliance for Sustainable Agriculture: Performed
direct mail, media, and e-mail campaigns targeting and educating
Maryland farmers to plant streamside buffers to reduce erosion and
runoff through the Conservation Reserve Enhancement Program (CREP).
-Negotiated partnership with Southern States Co-operative resulting in
$35,000 support.
Children's Mental Health Service (CMHS) Campaign, created national
public education awareness campaigns, materials and an Internet based
survey for 40 Children's Mental Health grant sites, and 500
organizations and businesses.
Earth Day 2000: 100 television placements in top 200 DMA broadcast
markets to educate about Earth Day. · Created and deployed an Internet
based Sustainable Agriculture Survey to 500 agriculturalists,
non-profits, and universities.
1999 Environmental Communication Associate, EPA ENERGY STAR-ICF Kaiser
Washington, DC
1998 Corporate Public Relations Specialist, Pragma Systems, Inc.
Fairfax, VA
1995-1997 Corporate Communication Analyst, NCI Information Systems,
Inc. McLean, VA
1991-1995 Aerospace & Engineering Public Relations Intern, C.A.S.T.
WSU, Ogden, UT
Education
2007 Homeland Security Exercise and Evaluation Program (HSEEP) Training
Certificate
2007 Homeland Security-HSEEP Train-the-Trainer Training Course
Certificate
2007 FEMA IS-00120 - An Orientation to Community Disaster Exercises
2006 GSA Training Courses-Advertising and Integrated Marketing
Solutions, New Travel Services Solution and You, What's New with GSA
Smart Pay.
2006 FEMA Disaster Public Assistance Operations, and Debris Operations I
certificates of training
1997 M.A. Public Communication, American University School of
Communication, Washington, D.C., Major: Public Communications, GPA 3.65
1995 B.A., Public Relations, Weber State University, Ogden, UT, Major:
Public Relations, Dual Minors: French/Art, Major GPA: 3.62, Outstanding
Graduate Award.
C.C.A.F., 31 Semester Hours in Electronics, Maxwell AFB
Military Service
1977-1980 United States Air Force. Electronics Technician,
490L Electronic Telecommunication Switching Systems. Previous Top Secret
Security Clearance
Websites:
 | alicemfisher58.libsyn.com/ | |
| UnlimitedArts.smugmug.com/gallery/2526653/1/132758174 | |
| unlimitedpr.net | |
Resume of Alice M. Fisher